LAWRENCE BLACK teaches modern British history at Durham University, UK. His previous books include The Political Culture of the Left in Affluent Britain (2003) and the co-edited An Affluent Society? (2004) and Consumerism and the Co-operative Movement (2009)

Introduction: Political Cultures 'Consumers of the World Unite, You Have Nothing to Lose but Your Illusions': The Politics of the Consumers' Association Shopfloor Politics: Co-Operative Culture and Affluence 'The Largest Voluntary Political Youth Movement in the World': The Lifestyle and Identity of Young Conservatism Whitehouse on Television: The National Viewers' and Listeners' Association and Moral and Cultural Politics Cultural Turns: Wesker's Centre 42, the Roundhouse and the Politics of Culture Popular Politics? Communication and Representations of Politics Conclusions

A history of 1950s and 1960s British political culture, Redefining British Politics interrogates ideas, movements and identities bordering social and political change: consumer organisations; campaigns about TV, morality and culture; Young Conservatism; and how party politics used media like TV and was represented in popular culture.