A history of 1950s and 1960s British political culture, Redefining British Politics interrogates ideas, movements and identities bordering social and political change: consumer organisations; campaigns about TV, morality and culture; Young Conservatism; and how party politics used media like TV and was represented in popular culture.

Introduction: Political Cultures 'Consumers of the World Unite, You Have Nothing to Lose but Your Illusions': The Politics of the Consumers' Association Shopfloor Politics: Co-Operative Culture and Affluence 'The Largest Voluntary Political Youth Movement in the World': The Lifestyle and Identity of Young Conservatism Whitehouse on Television: The National Viewers' and Listeners' Association and Moral and Cultural Politics Cultural Turns: Wesker's Centre 42, the Roundhouse and the Politics of Culture Popular Politics? Communication and Representations of Politics Conclusions

LAWRENCE BLACK teaches modern British history at Durham University, UK. His previous books include The Political Culture of the Left in Affluent Britain (2003) and the co-edited An Affluent Society? (2004) and Consumerism and the Co-operative Movement (2009)