Xiaoling Zhang is a Professor in the Department of Media and Communication, University of Xi'an Jiaotong-Liverpool University, China

Tony Hong is a Lecturer at the School of English Studies, Shanghai International Studies University, China

List of figures

Acknowledgements

Authors

Chapter 1 Introduction

Chapter 2 Situating China's Efforts in the Global Landscape of Soft Power

Chapter 3 From Awareness to Confidence: The Revival of Traditional Culture

Chapter 4 Tai Chi Quan: From a Wellness and Self-Defence Exercise to a Diplomacy Vehicle

Chapter 5 Tai Chi Quan Masters as Actors of Tai Chi Diplomacy

Chapter 6 Conceptualisation: The Network Model of Objectives and the Collaboration Model

Chapter 7 Conclusion: China's Public Diplomacy - An Alternate Perspective

Bibliography

Index

This book enriches the evolving concept of soft power, and China's approach to soft power, by considering how aspects of Chinese culture, notably the traditional martial art and health promoting exercise Tai Chi Quan, are being successfully promoted around the world by non-state actors, and how this fits alongside China's state-sponsored soft power promotion. The book contrasts growing soft power promotion by China with the corresponding decline in such activities by Western states, outlines the growth of Tai Chi Quan societies worldwide and explores in detail why Tai Chi Quan appeals so strongly outside China. It shows how Tai Chi Quan introduces many people around the world to Chinese culture and builds links between people inside China and elsewhere in the world. It concludes that Tai Chi Quan achieves what soft power aims to achieve: a good image and long-term friendship.