This book enriches the evolving concept of soft power, and China's approach to soft power, by considering how aspects of Chinese culture, notably the Tai Chi Quan, are being successfully promoted around the world by non-state actors, and how this fits alongside China's state-sponsored soft power promotion.
Xiaoling Zhang is a Professor in the Department of Media and Communication, University of Xi'an Jiaotong-Liverpool University, China
Tony Hong is a Lecturer at the School of English Studies, Shanghai International Studies University, China
List of figures
Acknowledgements
Authors
Chapter 1 Introduction
Chapter 2 Situating China's Efforts in the Global Landscape of Soft Power
Chapter 3 From Awareness to Confidence: The Revival of Traditional Culture
Chapter 4 Tai Chi Quan: From a Wellness and Self-Defence Exercise to a Diplomacy Vehicle
Chapter 5 Tai Chi Quan Masters as Actors of Tai Chi Diplomacy
Chapter 6 Conceptualisation: The Network Model of Objectives and the Collaboration Model
Chapter 7 Conclusion: China's Public Diplomacy - An Alternate Perspective
Bibliography
Index