Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.

Kathy Hamilton, is Senior Lecturer in Marketing, University of Strathclyde UK; Susan Dunnett, is Lecturer in Marketing, University of Edinburgh, UK; Maria Piacentini, is Professor in Consumer Behaviour, Lancaster University, UK.

Part I: Mapping the Domain of Consumer Vulnerability Introduction 2. On Consumer Vulnerability: Foundations, phenomena, and future investigations 3. An Inclusive Approach to Consumer Vulnerability: Exploring the contributions of intersectionality 4. Justice in Injustice, Power in Vulnerability: The dialogic potential of The Uncondemned 5. Asking for Trouble: Some reflections on researching bereaved consumers 6. Consumer Vulnerability is Market Failure Part II: Consumer Vulnerability and Key Life Stages 7. Children as Vulnerable Consumers 8. Consuming Childhood Grief 9. An Adolescent-Centric Approach to Consumer Vulnerability: New implications for public policy 10. Care Leavers' Experiences of Assuming Consumer Roles During the Transition to Adulthood 11. Older People: Citizens in a consumer society Part III: Consumer Vulnerability, Health and Wellbeing 12. Health Shocks, Identity and Consumer Vulnerability 13. Social Exclusion: A perspective on consumers with disabilities Part IV: Consumer Vulnerability, Poverty and Exclusion 14. Towards an Understanding of Religion-Related Vulnerability in Consumer Society 15. Descent into Financial Difficulty and the Role of Consumer Credit 16. Poverty, Shame and the Vulnerable Consumer 17. Poverty Proofing the School Day