This collection of innovative studies represents the first serious academic investigation of the popularity, significance and meaning of 'lifestyle' sports, such as snowboarding, skateboarding and surfing.

1. Introduction: Mapping the lifestyle sport-scape 2. 'Chicks dig scars': Commercialisation and the transformations of skateboarders' identities 3. Death, danger and the selling of risk in adventure sports 4. Sustainable Adventure: Embodied experiences and ecological practices within British climbing 5. Surfing: From one (cultural) extreme to another 6. Taking risks: Identity, masculinities and rock climbing 7. 'New Lads'? Competing masculinities in the windsurfing culture 8. 'Mandatory equipment': Women in Adventure Racing 9. 'Anyone can play this game': Ultimate Frisbee, identity and difference 10. Extreme America: The cultural politics of extreme sports in 1990s America