This collection of innovative studies represents the first serious academic investigation of lifestyle or extreme sports, such as snowboarding, skateboarding, and surfing.
An exciting team of international authors argue that these activities are based around a very different set of assumptions, rules and motivations from traditional competitive sports, with emphasis being on the lived experience and the consumption of new objects and technologies. As a result, lifestyle sports have a huge amount to tell us about the relationship between sport, society, and culture.

1. Introduction: Mapping the lifestyle sport-scape 2. 'Chicks dig scars': Commercialisation and the transformations of skateboarders' identities 3. Death, danger and the selling of risk in adventure sports 4. Sustainable Adventure: Embodied experiences and ecological practices within British climbing 5. Surfing: From one (cultural) extreme to another 6. Taking risks: Identity, masculinities and rock climbing 7. 'New Lads'? Competing masculinities in the windsurfing culture 8. 'Mandatory equipment': Women in Adventure Racing 9. 'Anyone can play this game': Ultimate Frisbee, identity and difference 10. Extreme America: The cultural politics of extreme sports in 1990s America