The meteoric growth of sports broadcasting has had huge financial implications for a number of related industries, and in many cases has affected the sports themselves. This book examines the economic issues surrounding this very modern phenomenon.
Gratton, Chris; Solberg, Harry Arne
1. Introduction2. The Actors Involved in Sport Broadcasting3. The Landscape of TV Channels4. Televised Sport- the Commodity5. Property Rights and Sale Procedures6. The Auctioning of Sports Rights7. Competition Between the Channels- A Game Theoretical Approach8. Vertical and Horizontal Integration of Supply9. The Demand for Sports Programmes