The meteoric growth of sports broadcasting has had huge financial implications for a number of related industries, and in many cases has affected the sports themselves. This book examines the economic issues surrounding this very modern phenomenon.
Gratton, Chris; Solberg, Harry Arne
1. Introduction 2. The Actors Involved in Sport Broadcasting 3. The Landscape of TV Channels 4. Televised Sport- the Commodity 5. Property Rights and Sale Procedures 6. The Auctioning of Sports Rights 7. Competition Between the Channels- A Game Theoretical Approach 8. Vertical and Horizontal Integration of Supply 9. The Demand for Sports Programmes