Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them.

Introduction 1 The Candidate 2 The Message 3 The Issues 4 The Negative Ad 5 The Internet Campaign 6 Conclusion 7 Appendix Acknowledgments Notes Bibliography Index