This volume records the discussion surrounding the Labour Party's landslide victory in 1997.

Introduction - the British general election of 1997, Philip Cowley et al; political change and party choice - voting in the 1997 general election, Harold D. Clarke et al; New Labour landslide - same old electoral geography?, R.J. Johnston et al; New Labour, new tactical voting? the causes and consequence of tactical voting in the 1997 general election, Geoffrey Evans et al; sex, money and politics - sleaze and the Conservative party in the 1997 election, David M. Farrell et al; Euroscepticism and the Referendum party, Anthony Heath et al; split-ticket voting at the 1997 British general and local elections - an aggregate analysis, Colin Rallings and Michael Thrasher; between fear and loathing - national press coverage of the 1997 British general election, David Deacon, Peter Golding and Michael Billig; does negative news matter - the effect of television news on party images in the 1997 British general election, David Sanders and Pippa Norris; triumph of targeting? constituency campaigning in the 1997 election; David Denver et al; Labour's grassroots campaign in 1997; Paul Whitely and Patrick Seyd; remodelling the 1997 general election - how Britain would have voted under alternative electoral systems, Patrick Dunleavy et al. Reference section: chronology of events, 1997; summary results of the 1997 general election; Parliamentary by-elections 1997; public opinion polls 1997; local elections 1997; economic indicators; political parties; national newspapers.

Cowley, Philip; Denver, David; Fisher, Justin; Pattie, Charles