After the Labour Party's landslide victory in 1997, the results were analyzed. Issues at the top of the agenda included party leader image, campaign strategy, the sleaze factor, the effect of the media and changes in the electoral geography of Britain. This volume records the discussion.

Cowley, Philip; Denver, David; Fisher, Justin; Pattie, Charles

Introduction - the British general election of 1997, Philip Cowley et al; political change and party choice - voting in the 1997 general election, Harold D. Clarke et al; New Labour landslide - same old electoral geography?, R.J. Johnston et al; New Labour, new tactical voting? the causes and consequence of tactical voting in the 1997 general election, Geoffrey Evans et al; sex, money and politics - sleaze and the Conservative party in the 1997 election, David M. Farrell et al; Euroscepticism and the Referendum party, Anthony Heath et al; split-ticket voting at the 1997 British general and local elections - an aggregate analysis, Colin Rallings and Michael Thrasher; between fear and loathing - national press coverage of the 1997 British general election, David Deacon, Peter Golding and Michael Billig; does negative news matter - the effect of television news on party images in the 1997 British general election, David Sanders and Pippa Norris; triumph of targeting? constituency campaigning in the 1997 election; David Denver et al; Labour's grassroots campaign in 1997; Paul Whitely and Patrick Seyd; remodelling the 1997 general election - how Britain would have voted under alternative electoral systems, Patrick Dunleavy et al. Reference section: chronology of events, 1997; summary results of the 1997 general election; Parliamentary by-elections 1997; public opinion polls 1997; local elections 1997; economic indicators; political parties; national newspapers.