This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

Alan Charlesworth has been involved in what is now commonly referred to as 'digital marketing' in either practical, training, research, advisory, consultancy or academic roles since 1996.

1. The digital marketing landscape 2. Search engine optimization 3. Website development 4. The retail website 5. The B2B website 6. Advertising online 7. Email marketing 8. Marketing on social media 9. Metrics and analytics