This book investigates how paid care work and employment are being transformed by policies of social care individualisation in the context of new gig economies of care. Drawing on a case study of the creation of a new individualised care market under Australiäs National Disability Insurance Scheme the book provides important insights into possible futures for social care employment where care is treated as an individual consumer service. Bringing together sociological, political science and socio-legal approaches the book demonstrates how, in individualised care markets and with ineffective labour laws, risks of business and employment are devolved to frontline care workers. The book argues for an urgent re-evaluation of current policy approaches to care and for new regulatory approaches to protect workers in diverse forms of employment.

Fiona Macdonald is a senior research fellow at RMIT University, Melbourne, Australia. Her research has centred on the impacts of changing labour markets and employment arrangements, combining ethnographic studies with regulatory and policy analyses.

Chapter 1. Social care work matters.- Chapter 2. Marketisation and cash-for-care.- Chapter 3. Perspectives on personalisation and the English social care experience.- Chapter 4. Imagining, making & managing cash for care in Australia.- Chapter 5: Regulating work, constructing workers.- Chapter 6. The emerging market for individualised support and care.- Chapter 7. Care work, individualisation and risk.- Chapter 8. Individualised risk: Isolation and fragmentation.- Chapter 9. Changing course towards decent work.