On its original publication, this book was the first major text devoted to the tools and practice of tourism research. This second edition has been thoroughly revised and updated with current World Tourism Organization definitions and industry concepts, to present the most advanced thinking about the structure of the tourism in the nineties and beyond.

1. An overview of tourism research.
2. Defining and describing tourism.
3. Collecting data on tourism.
4. Understanding the tourist.
5. Segmenting the tourism market.
6. Forecasting tourism demand and market trends.
7. Selecting a site for business development.
8. Defining the geographic scope of the industry.
9. Describing tourism regions.
10. Shadow prices and non-marketing valuation.
11. Impact and evaluation methods.
Appendix.