Continuing to provide practical advice and guidance on the use of quantitative analytical techniques, Tourism Analysis has been revised and updated to keep students fully informed on:
1. An overview of tourism research.
2. Defining and describing tourism.
3. Collecting data on tourism.
4. Understanding the tourist.
5. Segmenting the tourism market.
6. Forecasting tourism demand and market trends.
7. Selecting a site for business development.
8. Defining the geographic scope of the industry.
9. Describing tourism regions.
10. Shadow prices and non-marketing valuation.
11. Impact and evaluation methods.
Appendix.