Continuing to provide practical advice and guidance on the use of quantitative analytical techniques, Tourism Analysis has been revised and updated to keep students fully informed on:

• Recent changes in measurement and definitional issues in Tourism statistics.
• Tourism and the environment, focusing on methods for measuring and monitoring tourism sustainability and environmental impacts.
• Recent methodological developments of cost-benefit analysis.
• More attention to analysis techniques.

1. An overview of tourism research.
2. Defining and describing tourism.
3. Collecting data on tourism.
4. Understanding the tourist.
5. Segmenting the tourism market.
6. Forecasting tourism demand and market trends.
7. Selecting a site for business development.
8. Defining the geographic scope of the industry.
9. Describing tourism regions.
10. Shadow prices and non-marketing valuation.
11. Impact and evaluation methods.
Appendix.